While the business case for the right CRM is often straightforward, some firms struggle to get the most out of their platform when they don’t develop a strategy to guide their investment. Despite some of the hurdles, investing in a proper CRM for your investment bank is one of the best ways to stay competitive in an increasingly fast-paced, tech-driven capital marketplace and with the right planning, these hurdles are easy to overcome.

In this brief guide, we'll explore some best practices your firm can use throughout the different stages of investing in a new CRM – from pre-purchase planning and selection to managing systems during periods of change. By keeping a few important principles in mind, you can lower the costs of transitioning from one system to another while maximizing the value of your investment.